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The Disruptive Innovation Set (2 Books)
book

The Disruptive Innovation Set (2 Books)

by Clayton M. Christensen, Michael E. Raynor
April 2024
Intermediate to advanced content levelIntermediate to advanced
608 pages
17h 4m
English
Harvard Business Review Press
Content preview from The Disruptive Innovation Set (2 Books)

CHAPTER EIGHT MANAGING THE STRATEGY DEVELOPMENT PROCESS

Don’t just tell me that the right strategy is crucial for success. How do I come up with a strategy that works? What process for formulating strategy is most likely to generate a strategy that will lead to success? Is it better to be the pioneer in an emerging market, or to be a follower once the market’s topography is clearer? When should we let innovations bubble up from within the company? When and why should we drive things from the top? Which aspects of strategy formulation do senior executives need to manage most closely?

Most questions about strategy that arise in building a new business concern the substance of the strategy. Managers are anxious that their strategy be the ...

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Publisher Resources

ISBN: 9781647829889