chapter 1
Introducing DIY investing
Why be a DIY investor?
‘Because nobody cares as much about my money as I do.’ This quote came out of a survey that AJ Bell commissioned to find out why people had chosen to become a DIY investor. It accurately reflects the primary reason why anyone would want to take control of their financial future.
The lack of engagement many people have with their investments never ceases to amaze me. Many of us spend hours scouring the internet to save a few quid on a new phone, eat at restaurants we otherwise wouldn’t be seen dead in to take advantage of a coupon discount scheme, or buy three items for the price of two when we only need one.
That is human nature – everyone likes a bargain. But translate that to far ...
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