6 
Marketing the Dojo
What good is a Dojo if no one knows about it? Getting the word out seems like an obvious step, right?
Even the most effective and proven Dojo practices can benefit from public relations to help keep them staffed and funded and to ensure demand for a healthy backlog of potential teams.
This chapter covers methods I’ve seen work well for effectively sharing the Dojo story so that your organization has a strong understanding of the Dojo’s purpose, benefits, and potential.
Know Your Audience
Before you start getting the word out, having an understanding of who should be receiving your message is crucial.
Generally, there are ...
Get The Dojo Coach's Pocket Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
