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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Chapter 4. WING 4: Take Action: How to Empower Others, Enable Them—and Cultivate a Movement

As we look ahead to the next century, leaders will be those who empower others.

—BILL GATES

In many ways, Alex Scott was a regular kid. Her favorite food was French fries; her favorite color, blue. She hoped to be a fashion designer one day. But in other ways—perhaps most ways—Alex was different. Just before her first birthday, Alex was diagnosed with neuroblastoma, an aggressive form of childhood cancer. A tumor was removed from her back, and doctors told her parents, Liz and Jay, that if she beat the cancer she would likely not walk again. Two weeks later Alex moved her leg—one of the many early clues about her determination and capabilities.

When Alex ...

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