The Dynamics of Business Behavior

Conclusion: Toward Behaviorally Informed Organizations

BEHAVIORALLY INFORMED CHANGE management (BICM) is about more than harnessing the insights of behavioral science or applying them to change management. It's about bridging these two fields and moving toward more human-centric organizations. In that spirit, this behavioral business tale is not the end of the journey, but the beginning to transforming how we transform our organizations. It is a quest that motivates thousands of people across the world. How can we truly empower organizations with the value of behavioral science? That is, how can we make organizations more effective and human-centric in an evidence-based way? Nobody knows yet what this looks like in practice, but people are busy chiseling away at the core. One book that does exactly this is The Behaviorally Informed Organization,¹ published in 2020. Dilip Soman, whom we had the honor of meeting during our writing process, and Catherine Yeung edited this book, which is filled with real-life case studies and analyses contributed by a broad range of behavioral scientists and business professionals on how behavioral science can and should enrich organizational processes. This book follows the premise that, in the words of Professor Dilip Soman, “while we've made great progress in establishing behavioral economics as a field, we don't have great science on how to implement the science,” which it then continues to provide the backbone for. This important work is worth ...