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The Dynamics of Business Behavior
book

The Dynamics of Business Behavior

by Beirem Ben Barrah, Philip Jordanov
April 2024
Intermediate to advanced content levelIntermediate to advanced
288 pages
7h 2m
English
Wiley
Content preview from The Dynamics of Business Behavior

Index

  • 3-minute version, 134
  • 3-second version, 134
  • 7S model (McKinsey), 84
  • 8-Step model (Kotter), 84
  • 30-3-30-3, 120
    • intervention, 134
    • usage, 133–135
  • 30-second version, 134
  • 40-plus interviews, insights, 8–9
  • A
  • A/B groups, determination, 211
  • Absence rates, 30
  • A/B testing
    • change, 192
      • intervention, 211–212
    • duration, 212
    • usage, 209–212
    • usefulness, 209
  • Academics, behavioral science (applications), 7–8
  • Ackerman, Linda, 19
  • Acquisition, merger (difference), 69
  • Action
    • plan, development, 180
    • planning, 186
  • Action Research, 16
  • Active listening, 154
  • Affect (MINDSPACE component), 137
  • Agile methodology, 20
  • Agility, reduction, 108–109
  • Analytical interventions, 80
  • Anchoring
    • bias, 104, 111, 156–159
      • awareness, 157
      • danger, 156–157
    • counteracting, 111
    • effect, 51–52
    • re-anchoring, 144
      • usage, 155–157
  • Anchors, comparison/evaluation, 158
  • Anderson, Dean, 19, 21
  • Appreciative inquiry, 75
  • App Tracking Transparency (ATT), Apple introduction, 4, 53–54
  • Arguments, development/presentation, 186
  • Ariely, Dan, 40
  • Atkins, Lou, 55
  • Audio technician, impact, 23–24
  • Automaticity, 151
  • Availability heuristic, 98, 147, 225
  • B
  • Behavior
    • branding, 50
    • change
      • assessments, 202
      • relationship, 9
    • embedding, 85
    • pinpointing, 152
    • priorities, embedding, 87–89
    • questions, 89
  • Behavioral business tales, 7
  • Behavioral change, 58
    • cultural change, equivalence, 63–65
    • identification, 203
    • measurement, 200–205
    • requirement, 22–23
  • Behavioral design, 58
  • Behavioral economics, 38–40
  • Behavioral finance, leveraging, ...
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Publisher Resources

ISBN: 9781394196562Purchase Link