
CHAPTER
14
Blog Rules
1
With a new blog created every second,
2
the hype and hoopla surrounding
blogging is understandable. From the millions of individuals with a con-
viction or cause they are eager to share with like-minded readers, to the
thousands of corporations that are looking for a more effective and reli-
able way to polish reputations and build trust-based relationships with
customers, to the bands of citizen journalists who are challenging the
mainstream media by offering an alternative news source—everyone, it
seems, is blogging.
In spite of the fact that 62 percent of Internet users don’t even
know what a blog is,
3
blogging has become wildly