
CHAPTER
15
Blog Risks
The strategic management of blogs begins with the establishment of
written rules and policies governing usage and content. Unfortunately,
when it comes to blogging, rules and policy have not yet caught up with
ease of use and popularity.
While the majority of employers (76 percent)
1
apply policy to help
manage employees’ e-mail use and content, and another 67 percent in-
stall technology to monitor Internet activity,
2
the same cannot be said of
workplace blogging. Only 7 percent of organizations use formal policy to
control business blogging,
3
and merely 12 percent monitor the blogos-
phere to see what is being written about the company, ...