
CHAPTER
17
Social Networking and
Video Site Risks and Rules
Once the domain of college students, social networ king sites now are tar-
geting older au diences—including the business co mmunity. While Face-
book rema ins ‘‘the on line hangout of just abo ut every college student in
the nation,’’ the company is expanding its reach into the adult world, too.
Growing at a rate of 3 percen t a week, Facebook added 100,000 new regis-
trations every day in 2007. MySpace, twice Faceboo k’s size and the bi g-
gest player in terms of raw numbers, boasts 70 million users.
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Video sites are growing right along with social networking. Traffic
to YouTube and other video ...