CHAPTER THREE
Imagining Organizations of Higher Purpose
Henry Ford said, “If I asked the customer what he wanted he would have said, ‘a faster horse.’” A person who has never imagined an automobile cannot ask for one; they can only ask for a better or faster version of what they already comprehend. Because they make conventional assumptions, they can only aspire to incremental changes or small improvements.
This limitation also applies to the subject of this book. Authentic higher purpose, as we saw in chapter 1, transcends conventional assumptions. The notion tends to defy normal understanding, imply accountability, and spur resistance.
Imagining the Unimaginable
It is difficult to imagine a person of authentic higher purpose, and it is difficult ...
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