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The Economics of Higher Purpose
book

The Economics of Higher Purpose

by Robert E. Quinn, Anjan V. Thakor
August 2019
Intermediate to advanced content levelIntermediate to advanced
216 pages
5h 18m
English
Berrett-Koehler Publishers
Content preview from The Economics of Higher Purpose

CHAPTER THREE

Imagining Organizations of Higher Purpose

Henry Ford said, “If I asked the customer what he wanted he would have said, ‘a faster horse.’” A person who has never imagined an automobile cannot ask for one; they can only ask for a better or faster version of what they already comprehend. Because they make conventional assumptions, they can only aspire to incremental changes or small improvements.

This limitation also applies to the subject of this book. Authentic higher purpose, as we saw in chapter 1, transcends conventional assumptions. The notion tends to defy normal understanding, imply accountability, and spur resistance.

Imagining the Unimaginable

It is difficult to imagine a person of authentic higher purpose, and it is difficult ...

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Publisher Resources

ISBN: 9781523086429