Skip to Main Content
The Economics of Higher Purpose
book

The Economics of Higher Purpose

by Robert E. Quinn, Anjan V. Thakor
August 2019
Intermediate to advanced content levelIntermediate to advanced
216 pages
5h 18m
English
Berrett-Koehler Publishers
Content preview from The Economics of Higher Purpose

CHAPTER THIRTEEN

STEP 7 Connect the People to the Purpose

We flew to Atlanta to work with six people from a company that is trying to execute change and move into the future. When we work with companies, we try to introduce the basic concepts and tools from our work in positive organizational scholarship and the economics of higher purpose.

Often, we find the going tough because executives are suspicious of ideas that violate their conventional expectations. In Atlanta we had the opposite experience. The people immediately took in the ideas and extended them in creative ways. It was a joyful experience.

This willing reception came about because the people had previously lived through and benefited from a positive transformation. Their unconventional ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Purpose Revolution

The Purpose Revolution

John B. Izzo, Jeff Vanderwielen
Lords of Strategy

Lords of Strategy

Walter Kiechel

Publisher Resources

ISBN: 9781523086429