CHAPTER FIFTEEN
Taking Action: Answers to Frequently Asked Questions
In this book we put forward an economic theory of higher purpose and eight counterintuitive guidelines for creating a purpose-driven organization. In chapters 7 through 14 we offer exercises or tools that will help you get started. As we have pointed out, most executives avoid purpose work because they are unwilling to engage in something they do not believe in. Purpose work requires a transformation of conventional beliefs.
In this chapter we answer key inquiries that we have gotten from practicing professionals. The answers can allay some of your concerns and help you commit to taking action. The questions fall into three categories: the nature of higher purpose, the economics ...
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