The Economics of Higher Purpose

PREFACE

Professors of management and professors of finance speak two different languages, so communication among them is very limited. The two of us, Bob and Anjan, not only talk, we cherish talking. We cherish it because we have a higher purpose. We love learning, and we both yearn to help others gain the love of learning. When we talk together, we not only move forward, we also flourish. We flourish because we have established such a high-quality connection that we make each other better. When we spend a day together, we spend weeks afterward unpacking all the new ideas.

For more than twenty years, we have traveled the globe together running workshops, making presentations, and interviewing senior executives. As we have had these rich experiences, ...