CHAPTER 4

Hasn’t This Problem Already Been Solved?

One of the classic putdowns you hear in the venture world is that a new technology is a solution in search of a problem. Someone dreams up a new idea, only to find that the problem it purports to solve has already been addressed. Or, it becomes obsolete so quickly that it becomes truly a solution in search of a problem.

This was the case with the long-forgotten FlashPix digital image format, which was developed jointly by Kodak, Microsoft, and Hewlett Packard in 1995. It created multiple resolutions of an image that enabled faster transmission over networks with limited bandwidth, such as dial-up Internet. It was a good idea, for 1992, but rapid improvements in bandwidth made it obsolete upon ...

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