1 The Perpetual Crisis in Public Management
2 Defining Effective Public Management
3 How to Find and Keep Good People
4 Developing Effective Working Relationships
5 Structuring Systems, Tasks, and Responsibilities
6 Understanding and Applying Innovation Strategies in the Public Sector
7 The Art and Craft of Contracting
8 Gathering, Organizing, and Using Information
9 Mastering the Budgetary Process
10 Shaping Organizational Goals and Strategies
11 Communicating with the Media, Stakeholders, and the Public
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