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The Elements of Content Strategy by Erin Kissane

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Foreword

“As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight.”

Erin Kissane, “Attack of the Zombie Copy

Content is a hairy, complicated beast. There’s stuff to research, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plans, or lack of resources, or stakeholder alignment, or, or . . . yikes. No wonder we want to hide under the bed.

The content beast does not scare Erin Kissane. In fact, for her entire adult life, she’s been quietly taming it with a firm but gentle hand. As part of her hero’s journey, Kissane has collaborated ...

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