2 BUSINESS PHASE 1
SUPERIOR STARTUP: The Owner’s Manual for Starting Your Own Business
• Elite entrepreneur.
• Startup company.
• On the ground floor.
• Working for myself.
When most of us venture out into the world of entrepreneurism, these are the phrases we think of most. We have been taught to visualize the trappings of our success—things like the size of our office, the number of employees, the packaging of our products, and the size of our bank accounts.
What we have not been taught is to visualize the challenges we might face, such as the transparency of social media, the legal requirements, the financial requirements related to having employees and office space, and, of course, details like handicapped parking. It’s obviously much more fun ...