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The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions by Rusty Fischer, Ephren W. Taylor

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3 BUSINESS PHASE 2
BLOCKBUSTER BRANDING: The Master Plan for Branding Your New Business
Many companies consider branding synonymous with marketing and PR but branding is about creating an identity that is recognizable as yours—and yours alone. More important, because we’re all here to make money, it’s about creating a brand that can be monetized. You may think you have a great brand, but if it’s not appealing to customers, if it doesn’t make them reach for their wallets, how great can it really be?
A brand is a living thing, something that exists over and above and outside and beyond the things you do to create it. You work long and hard on your brand and then you send it out into the world, and that is where its strength determines whether ...

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