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The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions by Rusty Fischer, Ephren W. Taylor

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4 BUSINESS PHASE 3
SIZZLING SALES: Discovering the Secrets to Sales Success
Every company has only three problems:
1. Sales
2. Sales
3. Sales
Seriously, if you can’t sell it, then why are you doing it in the first place?
Unfortunately, the world is full of people with great ideas they can’t sell.
The patent office is filled with registrations for products that will never hit the market. Why? Not because they’re not good products, but because the inventor has no sales skills.
Without the ability to sell, you are dead in the water. No company exists without sales. All the bright ideas, branding, marketing, degrees, products, services, and parking spaces are pointless if you’re not closing deals and making money.
In short, if you’re not selling.

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