7 BUSINESS PHASE 6
CORNERING CASH: Cash Flow Explosion Strategies
Eash flow is critical to the success of every company.
It’s not hard to understand cash flow; if you have no cash, then you’ve got no flow. In other words, nothing’s happening. Everything in business takes cash, from hiring people to buying chairs to printing brochures to creating mockups to marketing to social media to the light bill.
Many entrepreneurs stick their heads in the sand about cash; they partner with a money person or hire an accountant and assume there’s always going to be money in the bank, regardless of what the bank statement says. I’m not saying you should preoccupy yourself with money 24/7, but cash really is king, and without cash flow you’re going to end up ...