Chapter
3
HOW FANS CONNECT
Hal has a decision to make. He’s allocated $2,000 to spend on sports events for the year. Last year, he spent it all flying from his hometown of Miami to London to watch the Chelsea Football Club play at Stamford Bridge. He had a great time, but it left him nothing to spend on sports for the rest of the year. He sat home and watched television. This year he is trying to spread his dollars for the maximum sports entertainment value. He can choose to split season tickets in the upper deck for the Florida Marlins or buy a 20-game pack to the Miami Heat. He recently received a brochure from the Miami Hurricanes informing him that he could not only afford to get season tickets to Hurricane football games, but as a graduate, ...
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