The Five Disqualifiers of Strategy

In the fog of designing and implementing frameworks, wouldn’t it be wonderful to have simple tests that show whether the strategy component of the framework is, at minimum, functioning as a strategy? The five disqualifiers can give this information and are powerful adaptive tools.

Strategy testing is a time-honored practice, and some traditional sets are well known, for instance, those by Michael Porter and McKinsey consulting (see Strategy Tests from the Literature {web/supplement} for nine sets of examples). However, most traditional tests apply to entire frameworks, not the strategy component, and many require significant prediction and opinion to answer. For example, “Will your strategy [i.e., ...

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