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The Emerging Markets Handbook: An analysis of the investment potential in 18 key emerging market economies by Pran Tiku

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Chapter 18: Brazil

Overview

One thing that distinguishes Brazilians from other people around the world is their optimism and their warm and cheerful culture. Brazil will need all of that optimism if it wishes to find the next gear of economic growth. In the last few years it has benefited from the rise of fellow BRIC countries and a commodity boom that has played to its strength as a resource-rich country. To achieve the next level of growth it has to mobilise and increase the productivity of its most important resource – its people.

Quick history

Brazil is a country of 190 million people, often characterised as the most joyful on earth. Known for a passion for soccer, over-the-top Carnival celebrations and samba music, Brazil’s population ...

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