The Employee Experience Advantage

CHAPTER 12Business Metrics and Financial Performance

Comparing the nine categories on these lists clearly reveals some interesting insights. However, I wanted to take this one step further and look at some financial data and business performance metrics. I looked at data provided by organizations such as Yahoo! Finance, PayScale, and Fortune. Although I couldn't find every metric for every company, I was certainly able to cover the vast majority of them. I compared Experiential Organizations with other categories based on employee turnover, median pay, revenue per employee, and profit per employee. Figure 12.1 looks at Experiential Organizations versus nonExperiential, and Figure 12.2 provides a breakdown of how Experiential Organizations perform versus all the other categories of organizations.

Figure 12.1 Business Metrics for Experiential Organizations

Figure 12.2 Business Metric Comparison by Organizational Category

Experiential Organizations had 20 percent fewer employees, 40 percent lower turnover, 1.5× the employee growth, 2.1× the average revenue, 4.4× the average profit, 2.9× more revenue per employee, and 4.3× more profit per employees when compared with nonExperiential Organizations. I'd recommend you reread that last sentence a few times and let those numbers sink ...