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The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn't What It Used to Be by Moisés Naím

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SOFT POWER FOR ALL

If the military and economic clout of the great powers has become diluted, their soft power dominance has been equally affected, though this is difficult to measure. The Pew Global Attitudes project, which has polled in an increasing number of countries since 2002, confirms that the global image of the United States declined in most parts of the world during the George W. Bush administration, particularly after the invasion of Iraq, and appeared to have improved—sometimes returning or exceeding 2002 levels, sometimes not—after Barack Obama’s election. In Germany, for instance, 60 percent of those polled in 2002 had a favorable view of the United States, compared to only 30 percent in 2007, and 64 percent in 2009. In Turkey, ...

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