1. W. Kiechel, The Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business Press, 2010); B. D. Henderson, “The Experience Curve Revisited,” bcg.perspectives 229, 1980; M. Porter, Competitive Advantage: Creating and Sustaining Superior Performance (New York: The Free Press, 1985).
2. R. G. McGrath and I. C. MacMillan, The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Boston: Harvard Business School Press, 2000), xv, 380; R. G. McGrath and I. C. MacMillan, MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (Boston: Harvard Business School Press, 2005); R. G. McGrath and I. C. MacMillan, Discovery-Driven Growth: ...
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