The Energy Equation

Chapter 1The Dawn of a New Era in Business

In 2005 a friend showed me a book he had recently purchased called The Hidden Messages in Water by the renowned Japanese scientist Masaru Emoto. Using high‐speed photography, Emoto discovered that crystals formed in frozen water reveal circumstances to which the water was exposed. For example, water from clear springs, when frozen, created beautiful, colorful, and complex snowflake patterns. Water that had been polluted formed incomplete, asymmetrical patterns with dull colors. Intrigued by this, Emoto took his research a step further by exposing water from pure springs to both positive and negative thoughts, words, and energy. For example, he wrapped pieces of paper with words on them around bottles of water and, following a period of exposure to the words, froze the water. Phrases like “Love and Gratitude” and “Thank You” had a positive effect on the water, producing beautiful, clearly formed crystals. Conversely, water samples exposed to words like “You fool!” and “You make me sick. I will kill you” formed no crystals at all. I was absolutely dumbfounded by these results. Although they made intuitive sense to me, it was striking to see the intangible effects of energy made tangible in a way that could not be denied or ignored. Emoto took his research into the realm of human interaction when he adopted a Japanese elementary school as his next test bed. He brought four samples of water from the same spring and instructed the children ...