46. THEORY MATTERS
I KNOW. YOU shuddered when you saw that word “theory.” It’s not a word that gets a lot of folks excited, especially when it’s tied to doing something creative. Then again, much of what we do in the visual creative fields is informed by theory. For photographers, color is one such element, even if you strictly shoot in black and white. In fact, color theory is behind many of the choices we make strategically and stylistically.
Let’s take a look at some foundational color theory that you’ve more than likely applied before (with or without knowing it)—theory that is sure to strengthen your portraiture work.
There are two primary ...
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