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Chapter 1 Introduction
Chapter 2 Is This Option Right for You?
Chapter 3 Understanding the Norms of Uncertainty, Risk, and Relentless Change
Chapter 4 Key Entrepreneurial Skills and Competencies
Chapter 5 Stakeholder Management: Exceeding Expectations
Chapter 6 Understanding Key Financial Statements
Chapter 7 Your Strategy and Mission Statement
Chapter 8 Objective Setting
Chapter 9 Short- and Longer-Term Planning
Chapter 10 Marketing: Letting People Know You Are There
Chapter 11 The Importance of Social Media and Networking
Chapter 12 Decision Making
Chapter 13 Understanding Resources
Chapter 14 Process Management
Chapter 15 Opportunities for Growth
Chapter 16 Conclusions
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