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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business

Book Description

Unlock your innate entrepreneurial talentWe’ve all heard stories of the dropout that makes billions—a triumph relying more on luck than skill and never to be repeated. In real life, successful entrepreneurs take classes, write business plans, and map out every contingency. But if the stories are such a fluke, why do we hear them over and over again?In The Entrepreneurial Instinct, sought after small business expert Monica Mehta looks past the rags to riches stories to explore the role of mind, behavior, and brain chemistry in our ability to be successful entrepreneurs. Interviews with entrepreneurs reveal the traits and habits that allow them to thrive. Groundbreaking insight from neuroscience and psychology experts uncovers the scientific explanations behind self-made mavericks’ seemingly innate knack.