CHAPTER 3

The Entrepreneur’s Innate Risk-Taking Edge

When it comes to entrepreneurial risk taking, some have an easier time of it than others. For some, every decision seems make-or-break and is accompanied by near-endless stress, angst, and equivocating. For others, uncertainty about the validity of one’s idea, market, customers, and even financing are all just par for the course, ­reasonable challenges to be overcome one by one.

Unfortunately, as far as your instinct is concerned, the usual preparation for becoming an entrepreneur doesn’t do a thing to move you from the former camp into the latter. Sweating out a serious business plan may be useful for evaluating the merits of a start-up, but it doesn’t do much to calm the emotional roller ...

Get The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.