The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business

CHAPTER 9

Launching a Business by Using Instinct

When they set off to change the world, even great entrepreneurs seldom know exactly where they’re going or what they’re doing. More often, the entrepreneurial experience is distinguished by evolution. The first Model T didn’t look much like the cars we drive today, or even like the Model Ts that rolled off Henry Ford’s assembly line. Constrained by the materials available to him, Ford’s first Model T was made largely out of bicycle parts, with four bike wheels, a handle, and even a seat from a bicycle. More resources, a production line, and a factory probably wouldn’t have done much to help Ford turn out a better demo—it was just too early in the process to know what an automobile would eventually ...