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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 1

Find a Marketplace Challenge That Needs to Be Solved or Improved

It’s typical in the nation’s colleges and business schools for the students to rank their professors. (I’ve been fortunate. At Babson, the nation’s leading college for the study of entrepreneurship, I usually come in at or near the top of the students’ lists.)

But it is also typical for professors to rank their students. (It isn’t published anywhere, but rest assured, we keep track.)

So, what do my rankings reveal? Two big things:

1. It is easier to teach graduate students than the CEOs who attend my executive education classes. Even though those CEOs are accomplished and learn quickly, the grad students learn faster.

2. And it is easier still to teach undergraduates ...

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