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The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

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PRINCIPLE 3

If You Ain’t Passionate About Your Idea, No One Else Will Be

“Passion? Why is he talking about passion; it’s not a business subject. It’s squishy, emotional, and seems awfully out of place. I don’t recall anyone else writing about passion in a business book.”

You’re right—and they were wrong not to include it.

You need to have overwhelming faith in what you’re doing as you try to create something new; you’re going to be giving up an awful lot of things as you get your idea up and running. You’ll be sacrificing time with your family and you won’t be seeing your friends very much. Your engagement in the outside world is going to shrink dramatically and you’ll be thinking about your idea from the moment you get up until the second you ...

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