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The Environmental Capitalist by Carl Hall

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CHAPTER 6.

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I can remember distinctly the moment I realized I was a dollar millionaire. I was on a scuba-diving trip with a group of 10 friends, and as we sat and chatted we discovered to our slightly self-reverential delight that we were all dollar millionaires. It felt good. Little did we know that we were about to learn a valuable lesson – a lesson taught by Greek mythology and one that is consistently and easily forgotten to this day: hubris leads to nemesis.

But let’s step back. My route to dollar millionaire-dom can be traced to one of the most formative experiences of my years as a young entrepreneur – participating in the internet revolution ...

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