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The Essential Guide to Freelance Writing by Zachary Petit

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Chapter Three

The Dreaded Platform Discussion

“I try to make something each year that I can be proud of. If you can do that, year after year, suddenly you’ve got a career.” — Jon Wyville

If you’ve ever tried to publish a book or know someone who has, there’s a good chance you’ve heard that insidious word that strikes fear, dread, and loathing into the heart of many a writer: platform. But stay with me, and don’t go skipping ahead to the next chapter quite yet: Just because others fear and dread, it doesn’t mean you have to. Platform is, basically, the sum total of your network, your visibility, and your reach—in other words, how big your network is, how many copies a publisher thinks you can sell to that network, and what the marketing department ...

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