O'Reilly logo

The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

APPENDIX A

Ad hoc persona example

COMPANY: ACME PROFESSIONAL ASSOCIATION FOR CPAs

Image

GARY GETTING STARTED

Quote

Yeah, I could build a career being a CPA, but is it the right thing for me? It’s been a lot of work to get where I am and maybe it’s crazy to change plans now, but I’m already so burned out!

Recommended priority: primary

Gary is exactly who we want to help. If we help him now, he will be loyal to us for the rest of his career. Also, he is radically underserved by other organizations.

MEET GARY

Gary is 25 years old and has been working for a CPA firm for 3 years. He just earned his CPA certification last year, but he’s burned out from working ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required