APPENDIX A

Ad hoc persona example

COMPANY: ACME PROFESSIONAL ASSOCIATION FOR CPAs

Image

GARY GETTING STARTED

Quote

Yeah, I could build a career being a CPA, but is it the right thing for me? It’s been a lot of work to get where I am and maybe it’s crazy to change plans now, but I’m already so burned out!

Recommended priority: primary

Gary is exactly who we want to help. If we help him now, he will be loyal to us for the rest of his career. Also, he is radically underserved by other organizations.

MEET GARY

Gary is 25 years old and has been working for a CPA firm for 3 years. He just earned his CPA certification last year, but he’s burned out from working ...

Get The Essential Persona Lifecycle: Your Guide to Building and Using Personas now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.