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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

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This book is dedicated to the hundreds of brave souls who have participated in our workshops and worked with us as clients or colleagues over the past 10 years. Your creativity and experiences helped us build this process, and we couldn’t have done it without you.

Oh, and we both adore our families and friends. Your support (and patience) mean the world to us.

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