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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

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INDEX

A

Accessibility issues, basic considerations, 61

Accuracy, skeleton development, 64

Acme Professional Association, CPA ad hoc persona example, 171

Action plan

family planning phase, 14, 15f

G4K case study, 185–186, 186f, 210–211, 210f

Actors, as buzz generators, 101

Ad hoc personas

Acme Professional Association for CPA example, 171

conception phase

assumption assimilation, 33–37

and assumptions, 25–37

assumption sticky note exercise, 32–33

basic considerations, 39

categories/subcategories, 37

creation process, 20–21, 27–29

creation time, 23, 27

and data collection, 26

document review, 30–33

and empathetic focus, 37–39

goals, 28

identification, 21–22, 25

“I Want” vs. “I Need”, 35–37

participant identification, 27–28

riskiness, 26–27

role ...

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