Chapter 1

Framing CHANGE

John formed his first band with his friends when he was sixteen years old. His mother gave him a cheap guitar to support his new hobby, but his family expected (maybe even hoped) that not much would come of it. Music wasn’t a real way to make a living, after all. Four years later, John’s band was still playing. It had been renamed, gathered some new members, and played regularly at red-light-district clubs around town.

One night, the band’s growing underground popularity attracted the attention of a local record-store owner who recognized their untapped mainstream potential. After wooing John and his bandmates with talk of record contracts and stardom, this man was signed on to be their manager. True to his word, ...

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