CHAPTER 2

Credibility

Creating It and Keeping It

“I’ll call you.”

“Let’s do lunch.”

“We really need to get together.”

“I’ll get back to you later today.”

“I tried to call you back, but you weren’t there, and I didn’t leave a message.”

“I’m almost finished with that project.”

Every day, in our personal and professional relationships, we make promises that we can’t or don’t intend to keep and issue statements that bear only a slight resemblance to truth. In fact, the practice of telling half-truths is so commonplace that we are barely conscious that we’re doing it or that it’s being done to us. We accept the fact that, whatever we call it—telling a white lie, exaggerating, or providing selective information—lying to each other in a variety of ways ...

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