© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
I. VorasThe European VC-Funded Startup Guidehttps://doi.org/10.1007/978-1-4842-9520-5_3

3. Setting Goals

Ivan Voras1  
(1)
Zagreb, Croatia
 
TL;DR

  • You don’t have to know the future, but having a plan helps you create it.

  • Different people (including founders!) have different definitions of success. Be aware of those differences.

  • Be aware of terminology. What is an MVP, and what is the difference between incubators and accelerators?

  • Immediately start looking for clients and investors abroad.

What’s Not a Startup?

Anything with “agency” in its name is not a startup. Agencies can be very good businesses. There’s nothing wrong with them. But they scale by hiring people ...

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