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Strategy
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu
In a nutshell
Is a strategy something you have, or something that you do? Should a strategy be synonymous with the purpose of business? Or is it just a means to an end? How you connect strategy to other subject areas will depend on how you answer such big questions. Marketing and international business, for example, both rely on a strategic overlap, and any aspect of financial management with capital expenditure or long-term financial interests of the owners is strategic. In fact, what isn’t strategic, you could ask. No wonder that people love talking and writing about it. In business schools, it sometimes ...
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