9
Global and international business
The major uncertainty facing the world today is not the Euro but the future direction of China. The growth model for its rapid rise has run out of steam.
George Soros (writing at the end of 2013)1
In a nutshell
When your daily work is dominated by tactical thinking, globalisation and international business can seem like remote concerns. Don’t be deceived though. You are already part of the global economy, even if you work in a small organisation with no apparent multinational involvement.
This chapter looks at two things. First, macroeconomics and the terms used in policy making for nations, groups of nations and institutions that regulate international trade. Then, a survey of multinational enterprises ...
Get The Every Day MBA now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
