Book description
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Table of contents
- Cover
- Half title page
- Wiley & SAS Business Series
- Title page
- Copyright page
- Dedication
- Foreword
- Preface
- Acknowledgments
- Introduction
-
Part I: The Grand Scheme of Things
- CHAPTER 1 Speed, Scope, Complexity, Power, and Potential
- CHAPTER 2 The New Mode of Production
-
CHAPTER 3 The Social Enterprise
- FORGET MURPHY’S LAW
- MORE IMPORTANT THAN MONEY?
- THE SOCIAL WORKFORCE
- COLLABORATION IS THE NEW EFFICIENCY
- SOCIAL HR
- FIRST IMPRESSIONS COUNT
- THE TRAIN IS LEAVING THE STATION
- THE NEW SOCIAL DIMENSION
- SOCIAL CRM
- SOCIAL LEADERSHIP
- MAKING IT STICK
- LEGAL NICETIES
- HIGH SPEEDS NEED SEAT BELTS
- TAKE THE TIME TO WRITE IT DOWN
- Part II: Building a Structure for Success
- Part III: Putting Your Social Media Strategy to Work
- APPENDIX: Intuit Social Communications Policy
- Additional Resources
- Recommended Reading
- About the Authors
- Index
Product information
- Title: The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
- Author(s):
- Release date: February 2011
- Publisher(s): Wiley
- ISBN: 9780470886021
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