10. Trendslation
10
Trendslation
This second guest chapter is written by Claire Dennington, who has been working on her PhD in the field of translating trends into experience. Claire has been doing fantastic work in using trendslation, a method she has developed together with large and small organizations. But she is better at explaining this than I am…
In this chapter I’m going to tell you why cultural trends matter as part of the move to becoming an experience-centric organization. You will learn how to use this cultural material as a source for innovation, and through examples I will discuss culture and meaning-making. I will also introduce you to the method of trendslation, which offers a way to design for more meaningful service experiences in line with cultural trends and experiential DNA.
Hachiji Dachi!
Understanding Cultural Trends to Design for More Meaningful Service Experiences
In the aftermath of Superstorm Sandy in 2012, thousands of people in the Mid-Atlantic states were left displaced from their homes. Wanting to help, an Airbnb host got in touch with the company, asking how she could share her home for free to help some of those in need of temporary shelter. Airbnb was built on a commercial context, in which it was assumed that there would always be payment involved, and it turned out to be an extreme challenge for them to make free rental possible. Instead of turning their backs on the project, however, the company spent an intense weekend rebuilding their platform ...
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