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The Experience Economy, Updated Edition
book

The Experience Economy, Updated Edition

by B. Joseph Pine II, James H. Gilmore
July 2011
Beginner content levelBeginner
400 pages
8h 29m
English
Harvard Business Review Press
Content preview from The Experience Economy, Updated Edition

About the Authors

B. JOSEPH PINE II and JAMES H. GILMORE are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based thinking studio dedicated to helping enterprises conceive and design innovative ways of adding value to their economic offerings via mass customizing, staging experiences, rendering authenticity, and guiding transformations. They are coauthors of Authenticity: What Consumers Really Want (Harvard Business School Press, 2007) and coeditors of Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine, who also wrote Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993) and Infinite Possibility: Creating Customer Value ...

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Publisher Resources

ISBN: 9781422143438