O'Reilly logo

The Experience Economy, Updated Edition by James H. Gilmore, B. Joseph Pine II

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

About the Authors

B. JOSEPH PINE II and JAMES H. GILMORE are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based thinking studio dedicated to helping enterprises conceive and design innovative ways of adding value to their economic offerings via mass customizing, staging experiences, rendering authenticity, and guiding transformations. They are coauthors of Authenticity: What Consumers Really Want (Harvard Business School Press, 2007) and coeditors of Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine, who also wrote Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993) and Infinite Possibility: Creating Customer Value ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required