CHAPTER THREE

The Deal with Dignity

The most luxurious possession, the richest treasure anybody has, is his personal dignity.

—Jackie Robinson

Good business strategy must center on people because stakeholders have a vested interest: they can take action, in one way or another, based on their approval or disapproval of what leaders do. So, a top concern for leaders needs to be creating a healthy container for working together with all stakeholders: customers/clients, employees, shareholders, community citizens, regulators, supply-chain constituents, board members, peers, bosses, and even the press. This container includes both the internal cultures we create and the external goals we pursue.

[Y]ou must think long-term. Short-term thinking promotes ...

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