10Build and Manage Your Relationships

Whatever your job or industry, you can start using and benefiting from online social networks as personal relationship management tools. Even if you aren’t in sales or recruiting per se, at some point in your career you will be buying or selling something. Maybe you will need to sell yourself as a job candidate for an open position or as a domain expert for a project. And you just never know.

But it isn’t just about social capital. Building deeper relationships with your colleagues, customers, and business partners outside of work can make your job more enjoyable and fulfilling. The first step is to establish your personal presence on these social networking sites, not unlike how you established your company’s ...

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