Chapter 3. Five dimensions of Corporate Strategy

Five dimensions of Corporate Strategy are worth exploring, each with their own principles of good strategy:

  1. Evolve the firm’s genetic code

  2. Back winners and cull losers

  3. Become the best possible parent

  4. Place astute bets on growth

  5. Create a new ecosystem.

Evolve the firm’s genetic code

For every firm, evolving its GENETIC CODE in a way that fits its most important and profitable markets is essential for success. Unless the firm is better adapted to its most profitable ecosystems than any other firm, it cannot go forward and will inevitably slip back.

The idea of a firm’s genetic code incorporates (but goes beyond) the idea of a firm’s ‘distinctive competences’ or ‘CORE COMPETENCIES’. In remarkably modern language, ...

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